Coros wearables teams up with 2pure to lead brand & sales strategy in UK & Ireland

Coros Wearables teams up with 2pure to lead brand & sales strategy in UK & Ireland, effective on 1st September.

Dan Suher, Director, Global Sales & Marketing Coros Wearables has this to say: “Coros has been active in Europe for a few years now and is enjoying success with our performance and ultra-long-lasting endurance watches for runners, hikers and mountaineers. 2pure is in a unique position to provide Coros with specialist channel distribution across cycle, run and outdoors and we are proud to be working with 2pure on our next phase of growth.”

George Bowie, 2PURE Managing Director, added: “Our goal at 2pure is to partner with innovative, disruptive and desirable brands, which Coros delivers head on. We understand the importance of bringing disruptive brands to market to create noise and interest from end users which translates into demand for our retailers. Coros is a solution based brand providing an efficient and intuitive user experience with unique functionality and performance. We are excited to be working with Coros to develop the brand and distribution across the UK and Ireland through our loyal and dedicated retailers.”

Coros products will be in-stock from 10th September, available to order from the 2pure B2B (

ABOUT COROS: Coros is a performance sports technology company that helps athletes train to be their best. For COROS it’s all about outdoors, mountains, and a passionate active lifestyle. We combine high grade hardware with innovative technology to provide endurance athletes with the gear they rely on in the world’s most extreme environments. Advanced technology with an efficient and intuitive user experience is at our core – when you use a COROS product, you know you are getting a tool that has been designed, tested and perfected for the athlete, by the athlete. COROS users have set World Records and been to the highest point on earth, pushing our products to the extremes. At COROS, creation and innovation is never ending. Our customers, the athletes make COROS – be a part of our community @COROSGlobal on Facebook and Instagram.

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